A woman with red hair, wearing a pink suit and black top, is smiling and holding magazines and a tumbler. She has layered gold necklaces and earrings.
The Sarah Denise Studio logomark- A fluid, abstract lime-yellow logo with rounded shapes that subtly form an “S, d and S,” suggesting creativity, movement, and a modern design identity.

Hey, I’m Sarah

I help founders find freedom through purposeful, profitable collections which bring JOY. 

After years designing for powerhouse brands like M&S, Missguided, and Calvin Klein, and living between the UK and Europe - I realised I didn’t want to follow a single path.

TLDR: I built Sarah Denise Studio to help fashion brands (big and small) go from idea to industry with beautiful, functional design and end-to-end support.

I also launched Kuppd, a fashion tech start-up rethinking breast prostheses, and somehow still find time to dance with fire and rhinestone corsets for the stage.

My mission? To craft a career - and a life - on my own terms. And to help other creatives, founders, and disruptors do the same.

Sarah, the studio owner, laughing while fitting a bra she made onto a contour specific dress form in her design studio. ,The mannequin has been with her since university, and Sarah endearingly calls her Leila.

Create your brand with me • Create your brand with me • Create your brand with me • Create your brand with me

Create your brand with me • Create your brand with me • Create your brand with me • Create your brand with me

My values

  • Empowerment: Helping guide founders from uncertainty to clarity through thoughtful, collaborative design. You leave knowing so much more than when we started.

  • Integrity & Craft: A devotion to precision, ethics, and sustainability in every decision. No half-measures, no shortcuts. Every detail matters.

  • Transformation: I believe in fashion as a tool for transformation, creativity and expression. Turning ideas into tactile realities that elevate both product and founder.

  • Sarah Denise Studio has consistently centred on helping brands bring emotionally intelligent, beautifully made products into the world , connecting fashion innovation with human purpose.

Sarah Denise Cordery, a woman with shoulder length blonde hair, wearing gold and diamond rings, smiling and resting her chin on her hands at a table with fabric swatches and books, with flowers in the background. She is wearing a white blouse.
Lime green outline text on a black background reading 'Sarah Denise Studio'. Font is bold and rounded.

When I’m not helping brands bring bold, beautiful ideas to life, you’ll probably find me travelling with my husband, ✈️ cuddling a foster kitty, 🐱 or deep in performance rehearsal for festival season as a fire dancer🔥.

I’ll also put down the sketchpad for speaking gigs and collaborations, so get in touch to discuss availability for talks, panels, and creative partnerships. 👏

Our clients

Sarah Denise Studio is trusted by:

Black background with the white Target logo and the word "TARGET" underneath.
The image features a black background with white stylized text that reads 'Chibo'.
Logo for Curvy Kate D-K cup
C&A logo in black and white.
Primark logo on a black background.
Logo for Tiffany Rose Maternity with black background and white text
Black background with a white logo featuring a crown, two horses, and the word "GAUNTON" in capital letters.
Logo for British O'Mestore with the initials BHS, and text 'BRITISHO MESTORE LONDON 1928'
Black background with a white eye icon featuring a heart-shaped pupil and white text that says 'I SAW IT FIRST'.
The image displays the word "Nayomi" with stylized lines and a design resembling steam or smoke above it.
Black background with white handwritten text saying 'Card'.
The image shows the words "the shortlist" in white text on a black background, highlighting a simple and bold design.
Black background with the word 'MISSGUIDED' in large white capital letters
A blank white background with no objects or details.
Kidsilk logo in white text on black background.
A close-up of a white wall with a crack running vertically.
Black background with the word 'STRONGER' in bold white letters centered.
Black background with white text that reads "LIWA" in English and Arabic.
Text that reads 'River Island' in white font on a black background.
An indoor space with a person sitting on a wooden bench near a white shelving unit filled with magazines and other items, with a television on the wall behind them.
Black background with white text that says 'Ann Summers'.
The word 'George.' written in large white letters on a black background.
Bluebella logo in white text on a black background.
Black background with white text reading 'M&S' and 'EST. 1884' underneath.
Black background with the word 'MISSPAP' in large, white, bold letters.
Text reading 'Alie Street London' on a black background.
Logo for 'new flame' with the word 'new' in bold white letters and 'flame' in thinner white font, all on a black background.
The image features the word "LASCIVIOUS" in bold white text on a black background.
GTIG logo with stylized globe and text.
A collage of Sarah's designs featuring women in red lace lingerie and satin pajamas, with intricate red lace patterns in the background.

I’m dedicated to building a business that feels welcoming, safe, and supportive for everyone. I’m also passionate about contributing to a more diverse and inclusive industry. Here are the steps I’m currently taking as a business owner, and I genuinely welcome any feedback or suggestions for improvement.

Sexy black workout apparel including sports bras and leggings displayed on mannequin busts and hangers at a store.

Free blue print

Want the blueprint to success?

Download now:

From Concept to Collection: The 7-Step Design Development Blueprint

I want to start my brand!
Want to ensure your samples turn out *just* as you’d hoped? Follow these three tips:👇 • Don’t repeat yourself anywhere. It can lead to errors and over complicates your tech pack unnecessarily. • Do include good quality images
Twirling into #weddingseason…💍💒 Some #bridal design work created for a previous client, who requested styles for #pregnantbrides that could be perfect for sunny registry weddings or ecaspism elopement’s. We wanted to achieve a timel