Welcome to the Studio 👋 we’re the creative fashion design studio creating memorable and meaningful brands from ambition to execution.
We partner with you to create beautiful, production-ready collections with technical precision and commercial clarity.
Based in the UK and China, we offer precise design, strategic product development, technical expertise, and access to trusted global manufacturers.
What Sets Us Apart?
Not just design - We provide strategic product development which means your product will actually sell 💰.
Precise consideration from concept right through to costing.
16 years of expertise in intimates, swimwear, lounge, athleisure and womenswear.
Global sourcing and supply chain access across Far East & Europe 🌏
“I can't recommend Sarah enough - she's a very talented designer and lovely to work with, too.
I actually came to her as a complete newbie to the fashion world, having had a really bad experience with another designer for my first collection.”
Laura Briggs, Founder - The Shortlist
Support for every stage of your business…
New brand owners
You don’t need another moodboard. You need someone who knows how to get your lingerie, swimwear or nightwear made — beautifully, efficiently, and ready to sell. That’s what I do.
For brands ready to bring their product to life.
Includes: sketches/CADs, fabric & trim sourcing, tech packs, prototype sampling, fit trials. See the process
Established brands
For brands ready to breathe new life into their product. I offer hands-on, end-to-end support across the entire product journey — from design direction, range planning, and trend forecasting to sourcing, sampling, and production.
Includes: sketches/CADs, fabric & trim sourcing, tech packs, prototype sampling, fit trials. Let’s design
Discovery & Concept Coaching
What you get:
• 1× 90 minute deep dive (mood, brand vision, fit goals)
• Strategy for next steps
• Suggested budget & process roadmap
Perfect if you have the seed of an idea and need clarity. Book coaching session
Hi, I’m Sarah
After over 15 years designing and developing collections for global retailers and high-street brands, I now partner with purpose-driven, ambitious fashion businesses who are ready to scale with clarity and confidence.
Through strategic consultancy, creative direction, and product development, I help brands transform ideas into commercially successful collections - combining creativity with strategy to deliver *real* results.
Having worked behind the scenes with multimillion pound retailers, I love sharing that insider knowledge with the next generation of independent brands who are redefining the future of fashion.
Client love 💕
-
Compelling seasonal themes, mood boards, and aesthetic frameworks to guide cohesive range building.
-
I provide data-informed guidance on trends, category performance, and consumer drivers to shape commercially focused product strategy
-
Description text goes here
-
I can spot the gaps you might miss in your collections. Advising on trend direction, hero item selection, and SKU optimisation, ensuring collections are both relevant and efficient. From initial concept to technical execution, Sarah Denise Studio translates your brand vision into market-ready product.
-
From initial concept to technical execution, I help translate your brand vision into market-ready product.
-
BOMS, MMT Specs, Tech Packs, all the good stuff!
Known for my expertise in wire, moulded cup, and block development, I ensure garments balance innovation with comfort and precise fit. -
-
I leverage a trusted international network of suppliers and mills to source smartly, stay aligned with your design vision, and meet target cost.
-
-
I ensure smooth product delivery with meticulous attention to timelines, quality, and process control - reducing delays and development inefficiencies.
-
How do we develop your brand further
-
let’s create something iconic
Tailored Support
At Sarah Denise Studio, we work as an experienced extension of your team - strengthening your design vision, technical precision, and commercial success at every stage of product development.
Our consultancy is shaped by a deep understanding of creative ambition and operational reality, ensuring every idea is both inspired and executable.
Let’s make some magic…
Want to talk strategy, or have a question for me? Let’s chat! Share more below and I’ll get back to you in the next few days…
Or email sarah@sarahdenisestudio.com if you prefer
See what’s new…
Recent shoots, sketches, and sneak peeks …
The end of January saw the closing of yet another Couture Week in Paris. So, in this week’s post we are going to put our front row catwalk hats on and review everything we saw in the world of Couture.