Create your fashion brand with me • Transform your fashion brand with me •
Create your fashion brand with me • Transform your fashion brand with me •
Welcome to the Studio 👋 we’re the creative fashion design studio creating memorable and meaningful brands from ambition to execution.
We partner with you to create beautiful, production-ready collections with technical precision and commercial clarity.
Based in the UK and China, we offer creative design, strategic product development, technical expertise, and access to trusted global manufacturers. 🌎
What Sets Us Apart?
Not just design - We provide strategic product development which means your product will actually sell 💰.
Precise consideration from concept right through to costing.
16 years of expertise in intimates, swimwear, lounge, athleisure and womenswear.
Global sourcing and supply chain access across Far East & Europe 🌏
“I can't recommend Sarah enough - she's a very talented designer and lovely to work with, too.
I actually came to her as a complete newbie to the fashion world, having had a really bad experience with another designer for my first collection.”
Laura Briggs, Founder - The Shortlist
New brand owners
You don’t need another moodboard. You need someone who knows how to get your lingerie, swimwear or nightwear made — beautifully, efficiently, and ready to sell. That’s what I do.
For brands ready to bring their product to life.
Includes: sketches/CADs, fabric & trim sourcing, tech packs, prototype sampling, fit trials. See the process
Established brands
For brands ready to breathe new life into their product.
I offer hands-on, end-to-end support across the entire product journey — from design direction, range planning, and trend forecasting to sourcing, sampling, and production.
Includes: sketches/CADs, fabric & trim sourcing, tech packs, prototype sampling, fit trials. Let’s design
Discovery & Concept Coaching
What you get:
• 1× 90 minute deep dive (mood, brand vision, fit goals)
• Strategy for next steps
• Suggested budget & process roadmap
Perfect if you have the seed of an idea and need clarity. Book coaching session
Support for every stage of your business…
Hi, I’m Sarah
Having worked at multimillion pound retailers, I love sharing my insider knowledge with the next generation of independent brands who are redefining the future of fashion.
After over 15 years designing and developing collections for global retailers and high-street brands, I now partner with purpose-driven, ambitious fashion businesses who are ready to scale with clarity and confidence.
I help brands transform ideas into commercially successful collections - combining creativity with strategy to deliver *real* results.
Client love 💕
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Stay ahead of the market with targeted insights on newness, trends, performance fabrics, and sustainability in order to reach gaps in the market and ensure you product will be a success.
These tools matter because they help a brand stay consistent, relevant, and exciting.
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Comp Shopping and Market Analysis is a research process used in fashion and product design to understand the competition and the wider market. A comp shop involves reviewing competitor brands - looking at their products, pricing, materials, visual identity, and storytelling, while a market analysis examines the bigger picture, such as trends, consumer expectations, and industry opportunities. Together, they give both a micro and macro understanding of where your brand fits.
This analysis is crucial because it informs smart design and business decisions. It helps define your unique value, identify gaps in the market, set realistic prices, and strengthen brand storytelling.
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Beyond garments, we shape the visual identity—hang tags, care labels, boxes—that reflects your quality, style and audience.
Visual identity guidance (labelling, packaging, look books) .From initial concept to technical execution, I help translate your brand vision into market-ready product. -
Product development is the process of turning an idea into a tangible, well-made product —from initial sketch to final sample. It involves research, design, material sourcing, technical packs, fit testing, costings, and production management. It’s where creativity meets precision, and where a brand’s vision becomes something real that customers can wear, touch, and love.
We’re amazing at it because we understand both sides — the artistry and the execution. We translate creative direction into detailed, factory-ready plans; communicate fluently with suppliers; and anticipate challenges before they happen. Our cross-category experience in lingerie, swimwear, and nightwear means we know how to balance fit, fabric, and feel. And most importantly, we care about quality, ethics, and emotional impact - creating products that are not just beautiful, but deeply considered.
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Tech packs are your product’s blueprint and our speciality. We handle Bill of Materials, Fabrication Sheets, Construction Sheets, Labelling & Packaging Sheets and full Specification Sheets - so manufacturers know exactly what to deliver.
We combine advanced product knowledge with a deep understanding of materials, fit, and manufacturing realities - ensuring innovation never compromises practicality. -
Support through every sampling round: fit reviews, size/grade iterations, fabric behaviour assessments, performance testing.
Our aim: flawless fit, consistent quality, minimal surprises – so your brand launches confidently and efficiently.
let’s create something iconic
Tailored Support
At Sarah Denise Studio, we work as an experienced extension of your team - strengthening your design vision, technical precision, and commercial success at every stage of product development.
Our consultancy is shaped by a deep understanding of creative ambition and operational reality, ensuring every idea is both inspired and executable.
👉 Proven expertise across lingerie, swim, active, and nightwear for global retailers.
👉 Deep understanding of production realities; balancing creativity with commercial sense.
👉 Technical and aesthetic excellence delivered through collaboration with industry experts in our team.
👉 Strategic thinking that reduces sampling rounds, strengthens fit, and enhances brand story.
read more about our services by clicking on the dropdowns menu below.
Services at Sarah Denise Studio
How can we help you?
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The fabric is the foundation of every design. The right material can elevate a product’s quality, comfort, and appeal… while the wrong one can ruin fit or function.
We have spent over a decade building supplier relationships, ensuring every garment finds the perfect balance between fit, function, quality, and price, while staying true to your brand and aligned with market trends. -
We connect you with trusted factories aligned with your brand values, category, and scale.
Production oversight: from sample approval through bulk production, logistics and shipping, we act as your design-led production partner.
Quality assurance: ensure materials, construction and finished garments meet expectations and brand promise.
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We ensure smooth product delivery with meticulous attention to timelines, quality, and process control - reducing delays and development inefficiencies.
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Our strategic advisory means guiding clients beyond design — helping them shape a brand that not only looks beautiful but also performs commercially. It bridges creativity and strategy, turning passion projects into profitable, long-term businesses with clear direction and measurable results.
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Sarah Denise Studio believes in sharing real-world industry experience and bridging the gap between design theory and practical application.
Through guest lectures, workshops, or mentoring sessions, we can help students and emerging designers understand what working in the fashion industry truly looks like - from concept development and technical packs to sourcing, production, and brand storytelling.
Our experience across Sarah Denise Studio and Sarah’s tech start up - Kuppd, provides a unique perfect mix of creativity and business insight. We can guide learners on topics like building a collection, sustainable design, market positioning, and pitching to investors or manufacturers. Beyond technical skills, we inspire confidence and professionalism — showing how design, strategy, and empathy can coexist in a modern fashion career.
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Available for speaking gigs around topics of:
1. Fashion Entrepreneurship & Brand Building
I’ve built and advised multiple brands from the ground up - from start-up concepts to investor-ready businesses. I speak openly about the realities behind launching a fashion label, from identifying your niche to building long-term brand equity. My sessions blend creativity with strategy, making complex business thinking feel accessible and inspiring.
2. Design Development & Product Strategy
With years of hands-on experience across lingerie, swimwear, nightwear, and accessories, I understand every stage of turning an idea into a final product. I demystify technical packs, sourcing, and supplier communication, helping designers develop collections that are both creative and commercially viable.
3. Sustainability & Ethical Innovation in Fashion
Through Kuppd, my patent-pending 3D-printed breast prosthesis project, I explore how technology and compassion can coexist in design. I share a transparent, human perspective on sustainable materials, inclusive innovation, and the importance of designing with empathy.
4. Growth Consultancy for Creative Brands
I combine design expertise with brand consultancy - helping creative founders translate vision into structure. My talks highlight how to balance artistry with strategy, scale sustainably, and make confident business decisions without losing your creative identity.
5. The Future of Design: Technology, Humanity & Storytelling
I’m passionate about where fashion meets innovation — 3D printing, digital sampling, AI, and conscious creation. My talks explore how technology can amplify human creativity and emotion rather than replace it, leaving audiences energised and hopeful about the future of design.
